Revised December 31, 2022
Woodside Homes Company, LLC (which together with its affiliates are collectively referred to herein as "Woodside Homes" or "Woodside" or "we" or "us") has adopted this Privacy Policy because we respect your privacy and are committed to protecting it. The purpose of this Privacy Policy is to inform you how and for what purposes we are collecting, processing, and using your Personal Information (as defined herein). We pledge that we will take reasonable steps to ensure that your Personal Information and Usage Information (as defined herein) will only be used in ways that comply with this Privacy Policy.
This Privacy Policy applies to direct communication, web page, email list, online electronic data collection, generic information, and Personal Information collected and/or owned by us, including but not limited to our website, located at www.woodsidehomes.com. This Privacy Policy is in effect no matter the method of collection (such as by mail, email, telephone call, direct or in-person data collection, facsimile, sign-up/sign-in page, survey, or promotion, etc.), including collection through our website and any online features, products, services, and/or programs we offer (collectively, the "Website"). We will treat any offline collection, uses, and disclosures of your Personal Information consistently with our online privacy practices set forth in this Privacy Policy.
This Privacy Policy informs you of the types of information that Woodside Homes collects through this Website and any mobile sites, application forms, widgets, and other interactive features employed by Woodside Homes. It also informs you how Woodside Homes uses this information, the categories of third parties with whom Woodside Homes may share this information, and how in certain cases you may "opt out" from the sharing of your information by Woodside Homes. By accessing or using Woodside's website, you signify your acceptance of the provisions outlined in this Privacy Policy.
This Privacy Policy does not apply to information collected by any third party, including through any application or content (including advertising) that may link to or be accessible from the Website, unless otherwise noted.
Please read this policy carefully to understand our policies and practices regarding how we use your information. If you do not agree with the policies and practices outlined in this Privacy Policy, your choice is to not use our Website. By accessing or using our Website, you agree to this Privacy Policy, and our Terms and Conditions of Use of this Website, which can be found here.
This policy may change from time to time. Your continued use of this Website after we make changes is deemed acceptance of those changes, so please check the policy periodically for updates.
Notice to California Residents
Additional provisions, specifically developed and maintained for California residents, are outlined within this Privacy Policy, and can be found in Appendix A, entitled “Privacy Rights for California Residents.”
Notice to Nevada Residents
Additional provisions, specifically developed and maintained for Nevada residents, are outlined within this Privacy Policy, and can be found in Appendix B, entitled “Privacy Rights for Nevada Residents.”
Notice to Oregon Residents
Additional provisions, specifically developed and maintained for Oregon residents, are outlined within this Privacy Policy, and can be found in Appendix C, entitled “Privacy Rights for Oregon Residents.”
Notice to European Union and UK Residents
Additional provisions, specifically developed and maintained for European and UK residents, are outlined within this Privacy Policy, and can be found in Appendix D, entitled “Privacy Notice for European Union and UK Residents.”
Children Under the Age of 18
Our Website is not intended for children under 18 years of age. No one under age 18 may provide any information to, or on, the Website. We do not knowingly collect, sell, share or disclose personal information from children under 18. If you are under 18, do not use or provide any information on this Website, register on the Website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or username you may use. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under the age of 18, please contact us at privacy@woodsidehomes.com.
California residents under 16 years of age may have additional rights regarding the collection and sale of their personal information. Please review the section entitled "FOR CALIFORNIA RESIDENTS," for more information.
Types of Information Collected
We collect information when you interact with Woodside Homes. All information we collect may be combined with information obtained from other sources. This happens, for example, when you visit and use our Website, correspond with us via email, submit an employment application, respond to us on social media (e.g., Facebook, Twitter, or Instagram), or post on public social media pages and profiles. Woodside, and any third party that we engage for the purpose of offering you our products and services, or for administering, operating, hosting, configuring, designing, maintaining, and providing support for our Website, may collect information from your interactions with us.
Personal Information
The types of information that Woodside collects may include, among other things, the following categories of information (collectively, "Personal Information"):
- Contact information (e.g., your first name, last name, title, physical address, zip code, phone number, email address);
- Username, password, and security questions and answers;
- Demographic information, such as your date of birth and nationality, which allows us to verify your identity and comply with federal law;
- Social security number (SSN), driver's license, passport, and other government ID numbers and government documents;
- Internet Protocol (or IP) address or device ID/UDID, protocol, and sequence information;
- Loan account information; and
- Bank account and credit/debit card numbers.
Usage Information
The types of usage information that Woodside collects may contain generic information about you when you visit the Website, which may include, among other things, the following categories of information (collectively, "Usage Information"):
- Browser language and type;
- Domain name system requests;
- Browsing history (such as, time spent at a domain, time and date of your visit, links clicked on, search data and terms, usernames, physical location) and number of clicks;
- Http headers, application client and server banners, and operating system and fingerprinting data;
- Aggregated information, including De-identified Data (as defined herein); and
- Type of computer, mobile device or tablet you are using, your MAC address, your operating system and version, your IP address, and your internet service provider.
How Information is Collected
Various automated technologies are used to track and collect information about you and your Website visits or online interactions with us including: cookies, information from your browser, information from our server, web beacons, pixel tags, clear GIFs, and other means. In addition, during the normal course of our business, we may collect Personal Information and Usage Information about you from the following sources:
- Directly from you. You may provide information to us online for any number of reasons. For example, you may sign your home purchase agreement over the Internet, request information about our homes or communities, submit a warranty request, respond to a survey, or submit a job application. In such cases, we will collect the information that you provide, which may include information regarding your Woodside home, your name, telephone number, email address, physical address, name of your present community or a Woodside Homes community in which you are interested, or certain demographic information, such as your age range, gender, and areas of interest and, in the case of a job application, may include your resume and social security number.
- Information from third parties. We may collect or purchase information from third parties, including marketing companies. If you have responded to or interacted with third parties who share your information with us, we collect the information the third party provides to us, including your email address.
- Social media. Woodside Homes maintains profiles and pages on social media platforms including, Facebook®, Twitter®, Instagram®, Pinterest®, LinkedIn®, YouTube®, Instagram®, and others. Woodside Homes may collect the information that you post on social media platforms including Personal Information, pictures, or other information. Information posted on any such pages is also subject to the privacy policies and terms of use of the respective social media platforms.
- Applications or other forms we receive from you or your authorized representative, which may include information about your assets and income, and identifying information, such as name, address, and SSN;
- Your communication to us (for example, an inquiry about a property, or a request to sign up for a mailing list or to receive updates from us);
- Information we receive from you through the Website and as a result of your use of our services;
- Information we receive from your computer or mobile device;
- Information we receive from our affiliates, partners, or service providers;
- Information we receive from bank statements, lender approvals, or W-9 forms;
- Information from consumer or other reporting agencies and public records maintained by governmental entities that we obtain directly from those entities, from our affiliates or others, such as your creditworthiness and credit history; and
- Information we receive from other sources, as permitted by applicable laws, rules, and regulations.
Information We Collect Through Automatic Data Collection Technologies
As you navigate through and interact with our Website, our third-party vendors may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
- Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.
- Information about your computer and internet connection, including your IP address, operating system, and browser type.
The information collected automatically may include personal information. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:
- Estimate our audience size and usage patterns.
- Store information about your preferences, allowing us to customize our Website according to your individual interests.
- Speed up your searches.
- Recognize you when you return to our Website.
- Identify individual preferences for marketing purposes.
The technologies used for this automatic data collection may include:
- Cookies, or browser cookies. A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.
- Flash Cookies. Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies. For information about managing your privacy and security settings for Flash cookies, see the section entitled Choices About How We Use and Disclose Your Information, found below.
- Web Beacons. Pages of our the Website may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
Third-Party Use of Cookies and Other Tracking Technologies
Some content or applications, including advertisements, on the Website are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies, alone or in conjunction with web beacons or other tracking technologies, to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.
We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see the section entitled Choices About How We Use and Disclose Your Information, found below.
Google Analytics
Our Website uses Google Analytics, a web analytics service provided by Google. Google Analytics uses cookies and similar technologies to collect and store anonymous information about you, which may include the non-personal information described above. You can read information about how Google Analytics may use your data at http://www.google.com/policies/privacy/partners/, Google’s Privacy Policy at http://www.google.com/intl/en/policies/privacy/, and Google Analytics Terms of Use at
http://www.google.com/analytics/terms/us.html. Our Website may use certain features of Google Analytics, including:
(a) “Demographics and Interest Reporting” to analyze information regarding the interests and demographics of users of the Website. We use such non-personal information in the same manner as we use other non-personal information as described in this Privacy Policy.
(b) “Remarketing with Google Analytics” to place ads on other sites directed to people who have visited the Website.
(c) “Google Display Network Impression Reporting” to report how people’s interactions with our ads relate to their visits to the Website.
You can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads by changing the ad settings at https://support.google.com/ads/answer/2662856. You also can opt-out from being tracked by Google Analytics in the future by downloading and installing Google Analytics Opt-out Browser Add-on for your current web browser at https://tools.google.com/dlpage/gaoptout/.
How We Use Information We Collect
Woodside Homes will use and disclose the information we collect for any lawful purpose we deem appropriate. This includes in connection with your purchase of a Woodside home; to fulfill your requests; to answer your questions; to manage our business; to recruit and hire employees; to protect our interests; to comply with law enforcement; and, to support direct marketing and other opportunities of Woodside Homes and third parties as described in this Privacy Policy. In this regard, we may contact you by email, postal mail, text message, social media, telephone, or other means regarding our products, services, promotions, and employment opportunities.
We may transfer your Personal Information to third parties, including our hosting partners and other trusted third parties who assist us in operating the Website. You can read more about this in the section entitled, "When Information is Disclosed and to Whom."
Unless otherwise required by law, Woodside Homes will treat all information shared with us online as non-confidential and non-proprietary. Woodside Homes will utilize such information in accordance with this Privacy Policy. If you use or visit our Website, submit any content to us, or post any content on our Website or our social media pages or profiles, you agree that, with respect to such content, Woodside Homes is granted an unlimited, non-exclusive, worldwide, irrevocable, perpetual license to reproduce, duplicate, transmit, display, publish, create derivative works, sublicense, and otherwise use any such information for any lawful purpose whatsoever, including marketing and you agree to hold us harmless with respect thereto.
Length of PI Retention
We retain personal information for as long as needed or permitted in light of the purposes for which it was obtained and consistent with applicable law. The criteria used to determine our retention periods include:
- The length of time we have an ongoing relationship with you and provide our products and services to you (for example, for as long as you have an account with us or keep using our products and services);
- Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transaction or communications for a certain period of time before we can delete them); and
- Whether retention is advisable in light of our legal rights (such as in regard to applicable statutes of limitations, litigation or regulatory investigations).
When Information Is Disclosed and to Whom
We may provide your Personal Information (excluding information we receive from consumer or other credit reporting agencies) and Usage Information to various individuals and companies, as permitted by law, without obtaining your prior authorization. You can learn how you can limit the discretionary disclosure of your Personal Information and Usage Information in the section entitled, "Choices with Your Personal Information."
We may allow web analytics providers and other third parties including our advertisers, email vendors and other service companies to collect information, including Personal Information, about your online activities, over time and across different websites, when you use this Website. These third parties may use the technologies mentioned above and other technologies to track your online behavior. These technologies may be used to collect certain information about your visits to our Website or other websites (including the types of information previously mentioned).
Disclosures of your Personal Information may be made to the following categories of affiliates and nonaffiliated third parties, unless prohibited by applicable law:
- Contractors, Subcontractors and Service Providers Providing Services to Woodside Homes and Woodside Homeowners. If you are a Woodside homeowner or prospective homeowner, we share your information, which may include Personal Information, with our contractors, subcontractors, service providers, and developers of communities (for example, electricians, painters, land developers, and telecom providers) in connection with your purchase of a Woodside home and in response to your warranty or customer service requests and to provide services to you and our other homeowners. We may share your information with contractors and service providers who perform services on our behalf, such as those that perform technology services for us.
- Woodside Homes Business Relationships. If you enter into a purchase agreement for a new home, we may share your information, including your Personal Information, with others, such as Westwood Insurance Agency, and, unless you opt-out as described in the new home documentation, such sharing may be for direct marketing purposes.
- Other Third Parties. We may share your information, including your Personal Information, with other third parties, and, unless you opt-out, such sharing may be for direct marketing purposes.
- Legal Matters. We may share your information, including your Personal Information, with third parties, including law enforcement; in response to legal process; and, to investigate, prevent, or take action regarding illegal, suspicious, or fraudulent activities involving this Website, you, or us.
- Business Transactions. We may share your information, including your Personal Information, with potential buyers in the event of the sale or a proposed sale of a business unit or property or other business transaction.
- Storage. We share your information, including your Personal Information, with third parties for the purpose of helping us gather, store, and maintain data.
- To third parties to provide you with services you have requested, and to enable us to detect or prevent criminal activity, fraud, material misrepresentation, or nondisclosure.
- To our subsidiaries and affiliates.
- To our outside marketing consultant.
- To nonaffiliated third-party service providers who provide or perform services on our behalf and use the disclosed information only in connection with such services.
- To law enforcement or other governmental authority in connection with an investigation, or civil or criminal subpoena or court order.
- To lenders, lien holders, judgment creditors, or other parties claiming an interest in title whose claim or interest must be determined, settled, paid, or released prior to closing on your new home.
- To other third parties for whom you have given us written authorization to disclose your Personal Information.
- To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Woodside's assets, whether as a going concern or as part of a bankruptcy, liquidation, or similar proceeding, in which person information held by Woodside about our users is among the assets transferred.
Disclosures of your Personal Information may also be made in the following circumstances, unless prohibited by applicable law:
- To fulfill the purpose for which you provide it.
- For any other purpose disclosed by us when you provide the information.
- With your consent or as directed by you.
We might disclose Personal Information and/or Usage Information when required by law or in the good-faith belief that such disclosure is necessary:
- To comply with a legal process or applicable laws.
- To enforce this Privacy Notice.
- To enforce or apply our Terms and Conditions of Use of this Website.
- To take precautions against liability and respond to any claim that any information provided by you violates the rights of a third party.
- To assist government enforcement agencies.
- To protect our rights or property
- To protect the rights, property, or personal safety of our visitors and the public, which includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction, and, if required by law, disclosing information to U.S. federal and state governmental agencies.
- To investigate potential unauthorized access or misuse of the Website.
- To enforce or apply our Terms of Use and other agreements.
We maintain reasonable safeguards to keep your Personal Information secure. When we provide Personal Information to our affiliates or third-party service providers as discussed in this Privacy Notice, we require that these parties agree to process such information in compliance with our Privacy Notice or in a manner that complies with applicable privacy laws. The use of your information by a trusted business partner may be subject to that party's own privacy notice. Unless permitted by law, we do not disclose information we collect from consumer or credit reporting agencies with our affiliates or others without your consent.
In addition to the other rights described herein, we have the right to exploit, share, and use, for any purpose, the collected Personal Information in an aggregated, anonymized form, such that you are not individually identified (collectively, "De-identified Data").
We may allow you to create a user profile for use in connection with the Website ("Profile"). When you open an account with us and create a Profile, we may obtain, verify, and record information that identifies you, including Personal Information. We may be required to verify, record or share such information to help the government fight the funding of terrorism and money laundering activities.
We reserve the right to transfer your Personal Information (as well as any information about or obtained from you) in connection with the event of a merger, sale, or other disposition of all or part of our business and/or assets, or in the event of our bankruptcy, reorganization, insolvency, receivership, or an assignment for the benefit of our creditors. You expressly agree and consent to the use and/or transfer of the foregoing information in connection with any of the previously described proceedings. We are not responsible for any breach of security or action by any of these third parties.
We may disclose your Personal Information for any purpose disclosed by us when you provide the information. We may also disclose your Personal Information with your permission or as directed by you.
Choices About How We Use and Disclose Your Information
We strive to provide you with choices regarding the personal information you provide to us. Here are examples of how you can control the use and disclosure of your information:
- Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe's website. If you disable or refuse cookies, please note that some parts of this Website may then be inaccessible or not function properly.
- Disclosure of Your Information for Third-Party Advertising. If you do not want us to share your personal information with unaffiliated or non-agent third parties for promotional purposes, you can opt-out by checking the relevant box located on the form on which we collect your data. You can also always opt-out by sending us an email with your request to privacy@woodsidehomes.com.
- Promotional Offers from the Company. If you do not wish to have your contact information used by the Company to promote our own or third parties' products or services, you can opt-out by checking the relevant box located on the form on which we collect your data or by sending us an email stating your request to privacy@woodsidehomes.com. If we have sent you a promotional email, you may send us an email reply asking to be omitted from future email distributions. This opt out does not apply to information provided to the Company as a result of a product purchase, warranty registration, product service experience or other transactions.
We do not control third parties' collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative ("NAI") on the NAI's website.
Data Security
Woodside Homes has implemented safeguards as required by law to protect your Personal Information. Unfortunately, however, no information or data transmitted electronically, including information or data transmitted over the Internet or stored electronically, should be assumed safe and secure. We do not and cannot guarantee or warrant that any information transmitted through the Internet is secure, or that such transmissions are free from delay, interruption, interception or error. ANY TRANSMISSION OF PERSONAL INFORMATION IS AT YOUR OWN RISK. If you believe that the security of any information or data that you have provided to us has been compromised, please immediately notify us of the problem in accordance with the section entitled, "Contacting Us."
For certain features available through the Website, including use of a Profile (if applicable), we may require the use of encryption technologies for your protection. We administer safety measures and use reasonable precautions to protect the privacy of your username, password, and Profile information and to ensure that information collected through the Website is not lost, misused, or altered inappropriately. You are ultimately responsible for protecting your username, password, and Profile information from disclosure to third parties, and you are not permitted to circumvent the use of required encryption technologies. WE ARE NOT RESPONSIBLE FOR CIRCUMVENTION OF ANY PRIVACY SETTINGS OR SECURITY MEASURES CONTAINED ON THE WEBSITE. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
Privacy Outside the Website
The Website may now, or in the future, contain links to other websites. Woodside is not and cannot be responsible for the privacy practices or the content of any of those other websites. Please check with those websites in order to determine their privacy policies and your rights under them.
We may use the services of third-party service providers, for example to process payments and other transactions or to provide analytics services. By using our Website, you grant us all necessary rights and consents under applicable laws to disclose to the third-party service providers and/or allow those third-party service providers to collect, use, retain and disclose to us any Personal Information for purposes of providing services to you, including data that we may collect directly from you using cookies or other similar means.
Additional Privacy Rights / Notices
Depending on your residency, you may have additional rights pertaining to your personal information. If you are a resident of one of the following jurisdictions, please see the appropriate Appendix.
California Resident – Appendix A
Nevada Resident – Appendix B
Oregon Resident – Appendix C
European Union or UK Resident – Appendix D
Updates/Changes to Our Privacy Policy
Woodside Homes reserves the right to change this Privacy Policy from time to time. Woodside Homes will notify you of changes to this Privacy Policy by updating this Privacy Policy on this Website and setting forth the date on which the update was made. We encourage you to retain a copy of this Privacy Policy and periodically to check this Website for updates. Your use of our Website indicates your acceptance of the latest version of this Privacy Policy. The most recent version of the policy will be posted here with the revision date at the top.
EQUAL HOUSING OPPORTUNITY
Woodside Homes is pledged to equal housing opportunity and provides housing without discrimination or other limitation based on race, color, religion, sex, handicap, familial status, or national origin.
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